Recently in the news we heard about a Dog owner losing their dog that was implanted with a find my dog microchip.
However, the family had "forgotten" to update their "Best Friends" chip for the past ten years and when Buddy went missing, his owners couldn't be found.
...it's a Whole Thing...
Microchips for dogs is kind of a new procedure and in this case, could be assumed that the owners really did forget to update their chip :-(
The part that isn't new is the contact options the software has the ability to do.
This chip should be programmed to come up every year or whatever the customer wants or needs considering on situations, moving...working away from home etc etc.
Why the software didn't do this is the only failure we see here, the owners tried to do the right thing, but because someone didn't do their part hint hint "follow up" is why the dog was lost in the first place.
There obviously needs something to be put in place here, like a call center, a hotline, a multi-level marketing sales approach something, but 10 years? Come On!
You should have called the customer!
Why Didn't they call?
1. The Original Associate either wasn't trained properly or they got lazy and didn't put the call frequency on the account.
2. Or they did input the information correctly and the software just Broke!
3. Just a Cash Cow Company, register, pay, CU Later...
W/E the situation, doesn't matter, but what happens now should. Either in-house data specialist and designated PR person, or Farm It Out!
This chip is more than likely digital and could be updated remotely, from your smartphone, your tablet that's a Notebook, the Notebook that's a Tablet :-D...:-P
In the end the owners got the dog back, thanks to people doing the right thing and the Dog is Home...and that's all that counts!
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