The world's largest fast food chain ranked last in consumer satisfaction with a score of 67 out of 100—a 6 percent decline from last year...
http://www.msn.com/en-us/money/companies/things-just-got-a-lot-worse-over-at-mcdonalds/ar-AAclPat
It's simple...McDonalds needs to change their Image by Redesigning Nostalgia to keep familiarity, but 'year' it up some.
We see Orange or Red for the Golden Arches, you're no longer Golden Ponyboy ;-), you've grown up and what do we do when we grow up...we change our image...and that's a fact!
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