Over the years we have been noticing a trend in business and with that trend a story seems to follow that goes like this, we just aren't making any money any more...
"Money itself isn't lost or made, it's simply transferred from one perception to another." O.S.
What's sad about that statement is that it takes a generation to go by before you'll ever recognize it or understand its meaning and by then you'll ask, what was it all for anyway...
Well it's simple really, "Rob Peter To Pay Paul" Rob means to NOT PAY Peter in order to pay Paul, thus meaning, robbing another person of payment...
It doesn't matter what city you go to, a large one or a small one, the business practices are all the same, the only difference is will be the amount of foot traffic that passes by that establishment every day...
Just like in a small city it's the same in the big city, there's just a handful of companies that are really making money in the town, while the rest are making money for the town...
The dreamers really, believing in the old theory, an honest day's work, for an honest day's wage, only to discover, it was only a theory...
Theory does have the ability to become reality, it just depends on which direction you take, and which outcome you are willing to accept...
The biggest failure we see in businesses is that they aren't open on the weekend, considering that most people work during the week and their only days off are the weekend, doesn't make sense to us that you wouldn't be open for business on the weekend...
The other biggest failure we see in businesses is that they open too late in the morning, some at 9:00 and some at 10:00, when these businesses should be opening at 7:00...
The other biggest failure we see in business is that they close too early, some close at 5:00 when most people are getting off of work...
A good example of this is a fishing and boating store we saw that opened at 10:00 and closed at 5:00 and was complaining about how business has been bad...
Another example of this is an Automotive repair shop that closes on the weekend...
Let us explain: Who's ever heard of a fisherman waking up at 10:00 to start fishing and who has time during the work week to get their oil changed and yet these people are baffled at why they can't make any money...
Which takes us to the service industry or more commonly known as the technicians or mechanics...
You will never feel more intimidated, nervous or even scared as you will be when you are face to face with the service department...
MEAN PEOPLE SUCK!
This is truly why we have seen such a rapid decline in service related industries, which in turn has given birth to the disposable world we live in today...
Most people today would rather replace than repair due to the insufferable mannerisms, the extreme costs of repair or the inability to get an appointment that works with your schedule...
In order to grow your business, you'll need to keep separation from the back of house and the front of house...
Allow a service manager to be the liaison between the sales department and the service personnel, and sometimes they'll need to interact with the Customers to help explain a procedure that was performed, but once explained remove the element so the sales can do their job by selling more services...
A good service technician will help sales with this transition by concluding with a statement of a follow up visit, that will help sales by bringing you back...
A restaurant is a perfect example of this system and has worked successfully for years, the cooks stay in the back, the servers stay up front and the Managers maintain stability between the two...
cannedrebuttal: sure, the Chef sometimes comes out and visits the guests, but they are on a short leash, because as you have seen, they have short tempers when they hear criticisms about their food...
In order to stay open from 7-7, 7 days a week, you'll need to split up the shifts and will also need to allow people to work different shifts if they want, this way you break up the monotony...
cannedrebuttal: obviously 24/7 operations are not included in this model.
You'll also be able to hire more people and be able to pay them more money because you'll be offering more hours for people to shop which in turn brings in more money for the business...
You'll be able to hire full and part time positions for your business to accommodate all sorts of schedules...
Oh, and you're going to have to stop standing around waiting for someone to come in the door to make money, you'll need to get online...
By getting online you'll be able to telecommute your company and will be able to hire people that have to stay at home, like people with disabilities, stay at home parents and seniors...
Plus, when you close your doors for the night, don't put up the sign, sorry we missed you, rather you should put up the sign, See you online...
Unfortunately, Amazon is the only game in town in order to get online, because everybody knows about Amazon, but that can change, and needs to change FAST!!!
We're sure you've heard of the saying, don't put all your eggs in one basket, well this saying is not a theory, this one is reality...
Amazon doesn't give a shit about you, all they want is your vendors and your land so they can expand...
If Amazon really cared about you, they wouldn't be using the Amazon Banner to sell your products...
Plus, Amazon takes out the personal connection you have with your customers and the knowledge of the product they are purchasing...
Your customer is talking to an employee that is constructed from the sum of all parts, but lacks any significance to your business...
However, Amazon has shown you as bluntly as possible that CO-OP for business is the model that works in order to get your business to succeed...
You're trying to improve your bottom line, so by paying Amazon a fee for selling your products is counterintuitive to your profit margin, but by Co-opping your businesses improves your buying power by saving and making you more money than Amazon ever will...
Just like we mentioned before the only way Washington was going to make their liquor stores work is if they CO-OP their business to offset the 30% of taxes the Government is taking from them...
argumentative: What about Marijuana...that's easy, limited supply and a HUMUNGOUS Demand...
Supply and Demand, it's as simple as that, as long as you can supply what the masses want, their demand will stay constant, that is as long as your supply stays relevant...
You'll have to give more responsibility to your employees, this way they feel needed and will provide more of their services for you, which in turn will gain you the most valuable and trusted resource you can have...
You'll also have to extend the lunch hour back to an hour instead of the current half-hour model...
When did this happen? Half Hour lunch hours are what's hurting the restaurants, not the millennials...
We read an article that the Millennials are ruining the casual dining experience, but that is not at all true...
Unhealthy choices to choose from and half-hour lunches are to blame for the fast food and casual dining restaurants decline in sales...
Having a half-hour to eat lunch doesn't give people enough time to heat their food because they're always waiting for a microwave...
Having a half-hour to eat lunch doesn't give people enough time to go get food at a restaurant, because by the time you get to restaurant and order you'll be 15 minutes in and that only gives you 15 minutes left to get back to work so you find yourselves eating in the car and we know what that leads to...distracted driving...
Having a half-hour lunch restricts you from taking care of the little things that everyone needs to take care of during the week because everyone is closed on the weekend...
Like, picking up your clothes from the cleaners, or renewing your tabs, or picking up a prescription and on and on...
To help increase sales in restaurants, small businesses and the sort by bringing back the Hour Lunch...
Plus hour lunches are good for personal meetings with employees or potential customers...
Of course golfing is the best place to have meetings with employees and potential customers, but a round of golf takes a little longer than an hour ;-)...
There are other factors that are ruining the business model of today, but we'll save that for another post, for now, let's start simple, you know...kis, Keep it Simple...
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